Situational Influences On Purchasing Behavior :: essays research papers

Running head Situational Influences on Purchasing airSituational Influences on Purchasing BehaviorAbstractThere was an investigation in an attempt to understand what situational diverges ingrain purchasing behaviors of consumers. Fifty subjects were asked to complete a survey in determining what attributes affect the decision to secure a harvesting. The effect of purchase was base on three different measure of day morning, afternoon, and evening. The effect of purchase was also based on whether subjects best-loved caffeinated or non-caffeinated soda depending on the clip of day. The subjects were asked to rate their preferences on a 5 point rating scale, one being agree and fiver being disagreed. The results indicated there was a relationship between caffeination and usage situation. Situational Influences on Purchasing BehaviorWhy do people shop? How do situational factors yield the decision to purchase certain items? The act of purchase is touched by many factors mood, t ime pressures, or even a someones disposition towards shopping. Time can be seen, as an authoritative factor because it often determines how much effort and search a consumer impart put into making a purchasing decision. A persons mood can be affected by the degree of joyfulness or arousal that is present in the stores atmosphere. nigh people tend to base a purchase decision towards a particularised occasion or even the way an individual may feel at a specific point in time can also play a big role in what we feel like purchasing. These factors may cause one to decide more(prenominal) carefully on a purchase. Marketers like to use segmentation strategies when advertizement to let buyers know their product will meet a specific need one may be looking towards. Overall, many consumers purchase decisions are greatly affected by groups or social settings. The strawman of other people around often has a positive influence on ones purchasing behavior. Consumers look for different product attributes depending on they intend to use their purchase.In an attempt to understand how situational influences affect purchasing behaviors, researchers looked at several different approaches to study consumer behavior. Monroe and Lee (1999) based their research on issues involving the buyers processing of price information. Their assumption concerned how prices influence buyers purchasing behaviors has been that a consumers already know the prices of products that they consider for purchase, but, they are not able to remember the prices of items they had recently purchased. Overall, what consumers can remember may not always be a good indicator of what they already know.