Davidson ethos. Recommenaatlon Essay Example for Free

Davidson ethos. Recommenaatlon EssayAt the core, these three transformationsin manufacturing, product development and at retailcome down to one thing we must ensure, in a world of ever-increasing node expectations, Harley-Davidson continues to fulfill dreams through remarkable motorcycles and extraordinary customer experiences far into the future (Harley Davidson, 2011, p. 5). All of HDs forward motions end here. The improvement require all stake holder to work together to make the customer experience unique. The improvements, if trenchant will add to the HarleyMy recommendation to Harley executives is to remember to stay true to the chump, but to attempt to market products to name new consumer within the US. Since HDs inception, Harley has been associated with the freedom of America, but it may be losing it American consumer go changing to a global market. Harley-Davidson demographics has long shown its reliance on an overwhelmingly white, male and middle-aged consumer ba se would ultimately take exception sales in North America, where it still earns two-thirds of its revenue (Kelleher, 2013). The goal that I propose s to embroil marketing to a young group with a disposable income.I have been introduced to Harley in fact, I learned to ride on a Buell in a Harley Drivers Edge Safety Course. I an African American female and have never been in the Harley advertising demographic. Harley does have a female riders chopine but its not advertised. All of the commercials that I have seen for Harley actual talk about the experience and financing. Although it is an American institution like a lot of older brands, it may lose it appeal a younger population. Increasing its consumer base an only be beneficial to its other stakeholders.It may potentially prevent manufacturing Jobs from be transferred outside of the U. S. as Harley seeks consumers in other locations. Harley Davidsons use of strategic management is in line with the of necessity of its main stake holders. The companys mission acknowledges the need to meet the demands of all stakeholders for a more effective organization. Harleys vision recognizes what HD brand means to the consumer. The organizations goals and objectives seek to make the brand more effective in the current global arket while satisfying the needs of its stakeholders.