The Ethical Foundations of Starbucks and Humana Essay -- GCSE Business

The Ethical Foundations of Starbucks and HumanaExecutive SummaryThis paper examines the ethical foundations of two companies operating(a) in very different markets. Starbucks is a chain of javahouses specializing in epicurean coffee lines. Starbucks is based on sound ethical principals permeated through the telephone exchange core of its clientele operations. The result of several probes star topologys to a conclusion that Starbucks does business in a profitable and morally sound manner. Humana Inc. is a salient Health Maintenance Organization (health maintenance system) with operations that place it third among the evanesce players in the field. In contrast to Starbucks, research demonstrates that Humana, and arguably all for-profit HMOs, lacks a sound ethical foundation. The boundaries between generating a healthy paying back and providing quality medical care produce conflicts of interest, which for all involved lead to bad decisions and moral dilemas.The conclusion s reached in this paper are the result of huge investigation conducted through the Internet, personal interview, literature review, and legal findings. The consensus drawn from this compendium is that Starbucks is a shining example of corporate social responsibility and Humana is not. instauration to Starbucks Starbucks is the United States number one specialty coffee retailer and a presence known around the world. It has over 2,600 coffee shops from Asia, Canada, the United state and the United States. Starbucks not only sells coffee but pastries, food and drinks, mugs, and coffee making accessories. Starbucks sells their beans to restaurants, airlines, hotels, and by mail order. Starbucks mission statement is to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guiding principles will help us musical rhythm the appropriateness of our decisions Provide a great work environment and underwrite each other with respect and dignity. Embrace diversity as an inborn component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting, and fresh-cut delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recog... ...engaging in price reduction schemes that are not only unethical, but quite possibly illegal, Humana finds no problem paying its Chairman of the senesce $4.5 million and its President and CEO, $3 Million.Humana FoundationThe charitable wing of the Humana organization was founded to support charitable organizations and institutions that promote education, health and human services, community outgrowth and the arts. While the group believes that these endeavors are indeed noble, Humana can not call for up for a poor ethical foundation by throwing silver at the problem.Bibliography1. www.hoove rs.com2. www.starbucks.com3. www.citizensfunds.com4. www.businesswire.com5. www.responsibilityinc.com6. www.amcity.com7. www.archivetwst.com8. Ashby, Francine, Starbucks Case Study, Bucknell University 9. Kotha, Surest and Melissay Schilling, Starbucks Corporation, The University of Washington, WA10. www.starbucked.com11. LawCrawler. http//lawcrawler.findlaw.com/12. Vertuno, Jim. Texas Sues 6 HMOs over Health Care. Associated Press. December 17, 1999.13. http//www.hmopage.org/14. http//www.familiesusa.org/