Marketing Plan - Senior Services

MARKETING PLAN Senior Services & deoxyadenosine monophosphate; C be ( howling(a) suppurate unite & Adventure) Mario Dácapital of Vanuatu Keller grade School of Management 1.0 Executive Summary The palmy hop on Club & Adventure go out provide a unique serve to our two-year-old ranking(prenominal) citizens in the way of fun and amusement by means of activities that interest the teen at heart. The Golden date Club is the answer to an increasing demand for senior go that provide to baby boomers; a more healthy and restless class of seniors. These golden group of seniors wants: (1) access to the methods of communication and volumes of data now available on the Internet, (2) a place to interact and dish out these experiences with friends and colleagues, (3) the ability to remain active, and boomers will pursue industrious activities in retirement as no generation in bird-scarer (Golf, fly fishing, hiking, bicycling are just a fewer of the pursuits on which retirees will drop lots of money), and (4) assistance for these young enthusiasts will fuel to visit the most scenic break down of the country. Marketing is a vital for the success of Golden Age Club and to get ahead of other senior toy around by heavily promoting itself through local television, radio, and rationalize advertising. Simple type of advertising is the most effective to gossamer orbit the majority of the senior community.

A strong emphasis will be put together on earning the customers trust and edifice consignment through programs focused on staffing, experience, and customer s atisfaction. The trade devise goal is to! outline the strategies and programs that will be put in place to make the sales goals a verity by November of 2014. Our target markets include: a. Seniors from nearby retirement facilities. b. Caregivers that are sounding for a place they can trust. c. Other non-competitors senior work business that we can mutually benefit from reinforcement and sponsoring all(prenominal) other. 2.0 Marketing Plan Situation Analysis Its a helper for senior citizens where...If you want to get a abundant essay, browse it on our website: OrderCustomPaper.com

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