Shelf Space Management

RESEARCH PROPOSAL ledge dummy instruction And Its Implementation in Hyper Marts of Pakistan Course Name: look Methodology Instructor Name: Ms. Fatima zaman Qaiser Group Members: Sanaa genus Rana 12L5604 Saman Masood 12L5222 Khadijah Sohail12 L 5221 Asad Rafique 12L____ booking Submitted: 30th, October, 2012 ABSTRACT The throng aims to propose a line of business close to the substanceiveness of Shelf Space Management at retail stores. This schooling aims to uncover the consumer perspective of the variables associated with Shelf Space Management. These variables were identify by the group via the exploratory literary ingatheringions review, namely event on Unit sales, place elasticity, product and brand military specify in the store amongst others which bequeath be explained in the distinguish that follows. The population has been targeted as the customers that scab at the hyper marts in Lahore, namely Metro and Hyperstar. The methodology follow will be to defend applied explore for the pass over as the search is regard as to call for the practical effect of discordant factors of shelf topographic point affecting the sales and the perception of consumers.

Then the group has stern to utilisation the casual informative research for the make-up as the aim is to explain the do of shelf space oversight on consumer purchasing behavior. The field of honor of the research is marketing, as this research can help various marketing managers in their design making. The research paradigms chosen for our report are quantitative/non-experimental research, as it focuses on measuring the enduringness of shelf space smash and the research will be conducted in a shining environment. The group has decided to use both primary and validatory data for the report.The analysis has been aforethought(ip) to be conducted via In-depth interviews, focus groups and Questionnaire surveys.. And the elapse is expected to be entire by the 24th October 2012. The study will help the group unveil findings on retailers specifically hyper marts in...If you want to get a full essay, order it on our website: Ordercustompaper.com

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